Consumers of the World, Unite, live, with loop pedal, and purple hair.

OK so it's not quite as shocking as MIA's new video, but it does feature a minority hair colour. Got to be worth a few Youtube views, surely.

Here is the first video footage in support of the new album. There are more on the way, but for now, check out a live rendering of 'Consumers of the World, Unite!'

'Consumers' will be the first single from the album. You may be familiar with Karl Marx's famous quote: "Workers of the world, unite! You have nothing to lose but your chains."

Here we are in the 21st century and the workers are away in another country, where the labour laws allow greater profitability and there are no unions. So today it seems that consumers are the sector in society with the power. We can bring about change through our buying habits: "Consumers of the world, unite! You have nothing to lose but your chainstores!"